Incorporating credibility and capability in a growing model range that takes a flexible approach to its markets, reports Iain Robertson, is a vital remit for Volvo Cars and it is a car company on the right track for runaway private and business registrations.
As a food-lover, I have seldom found much
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The past couple of years has witnessed Volvo breaking all previous records for sales and profitability, reports Iain Robertson, but its latest midfield offering is not just its most important new car, it could also double its brand relevance worldwide.
When markets go crazy for ‘the next best thing’, a major
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Admitting that he has tired of the myriad SUVs hitting our roads in recent years, Iain Robertson confesses that the Volvo XC60 is responsible for a complete turnaround in his perceptions and he would gladly drive an example for the rest of his motoring life.
In conversation with a good friend
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If you were in any doubt about Volvo’s upwards trajectory of recent years, states Iain Robertson, the confirmation that it is making zero errors is realised in its simply stunning and all-new mid-size SUV offering…and even he wants one!
Intriguingly, at the recent Volvo XC60 media launch, in attempting to provide
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Loads of carmakers base their R&D operations close to racing circuits around the world and Volvo is no exception, writes Iain Robertson, as the Swedish Cyan Racing Team has spent almost a year refining the S60 model in that way.
All too readily, the classic Eifel Mountain circuit, the Nurburgring, has
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With its new 90-Series model range complete, Iain Robertson determined that a closer look at the regular large Volvo saloon was in order and runaway sales would suggest that it has squared up to its Germanic rivals with great aplomb.
Masters of ‘micro’, the Japanese carmaking scene is predominated by
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Volvo’s enormous appeal has been supplemented with the final additions to the 90-Series line-up, which Iain Robertson has tested on both road and off the beaten track, to add to a long list of plaudits that he feels are deserved.
There is a bee in my bonnet. I am entitled to
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While the typical estate car has changed a lot in the past half-Century, Iain Robertson believes that the latest Volvo V90 is following fashion, rather than practicality, all the same, it is a lovely, roomy, luxurious load-lugger.
Hankering can be a very sad and sorry state to inhabit. It embodies aspects
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While the gestation period has been fairly long, Volvo’s latest S90 and V90 variants are set for glory, reports Iain Robertson, who tackles the saloon (S) firstly…the estate (V) will follow.
Defining quality, as in a frequently tangible, warmly generous and plainly handsome manner, has become the remit of the cognoscenti.
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Think Volvo and you also think safety, a factor that Iain Robertson knows is inherent to the brand but Volvo has been thinking with its feet and its latest V40 displays other positive virtues that hike it above its rivals.
For some reason, in the early-1990s, a media-created inference possessing some
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