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Highly professional and bespoke articles, newspaper columns, press releases, and blogs - all carefully tailored to your specific requirements.
The copywriting role of a wordsmith is to untangle the delicious intent of the client, and lovingly weave it into a new creation that fulfils their marketing aims and objectives – in a manner that reaches into the soul of the target audience; highlighting every facet they hold dear.
That the vehicle to a prospect’s soul (wallet) may be a blog, a mail shot, an advert, an email, a website page, a Tweet – or copywriting in any other guise too numerous to mention – matters not. The key to effective marketing resides in the art of great copy.
Discover examples of our professional writing services in our blog; which is festooned with digital examples from many diverse clients.
We’re not just great at copy, though – we can facilitate your marketing and Social Media Management requirements in a discreet manner that maximises engagement and conversions.
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Businesses large and small are being urged to protect themselves against cyber crime after new Government statistics found nearly half of all UK businesses suffered a cyber breach or attack in the past 12 months.
The Cyber Security Breaches Survey 2017 reveals nearly seven in ten large businesses identified a breach or attack, with the average cost to large businesses of all breachesRead More
On selected Sundays, the ITV4 coverage of the UK’s premier motor racing championship, the BTCC, is most comprehensive but Iain Robertson wanted to delve behind the scenes to understand it even more.
Dateline: Easter Saturday
Location: Donington Park, on the Derbyshire/Nottinghamshire border
Host: Honda Cars UK – with Birmingham-based Team Dynamics/Halfords-Yuasa
A logistical nightmare occurs at ten racing circuit locations around the UK, rangingRead More
UK Business Secretary Greg Clark and Transport Minister John Hayes have this year awarded £109.7 million of government funding, alongside significant funding from industry, to help develop the next generation of driverless and low carbon vehicles, as part of the Industrial Strategy and the government’s Plan for Britain.
Seven innovative projects will share grants from the latest round of funding from the Advanced Propulsion CentreRead More
Professing to loathe anything possessing even a whiff of SUV about it, Iain Robertson admits to being immensely surprised by Hyundai’s latest junior-league offering, for which he declares tremendous affection.
At present, the motoring scene is awash with SUVs. Practically every week, another new, or revised, vehicle in the category, often from wholly unexpected brands, such as Maserati and Bentley, isRead More
In the same week that new IR35 legislation came into effect in the public sector, contracting and contractors expert Dave Chaplin, CEO and founder of ContractorCalculator has suggested that HMRC’s IR35 status tool could be facilitating tax avoidance. This is based on the analysis of over 558 results that contractors have obtained from HMRC’s Employment Status Service tool compared with ContractorCalculator’s IR35TestingRead More